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At 5"8', a DD cup and a size L in pants, Yasmin Moon is much closer to the size of the average New Zealand lingerie customer than anyone auckland lonely lady typically see in an ad for knickers. Because, the logic has historically run, she's too curvaceous to entice women to buy. But it turns out she's absolutely not. Known for lingerie that's ultra feminine, modern auckland lonely lady comfortable, with strappy, complex designs and often high-waisted aucklnad, Kiwi label Lonely describes itself as "for women who wear lingerie as a aucklnd letter to themselves".

And unlike most lingerie brands, which offer a hypersexualised vision of femininity, its marketing tends auckland lonely lady relate more to the 95 per cent of lqdy time when women are not being sexual — Lonely's models are almost always photographed happily alone, but sometimes with their mothers or children.

Most auckland lonely lady, Lonely's marketing features women who are a glorious range of sizes, ethnicities, gender expressions, ages, religious backgrounds and physical abilities. It's an approach that's proving popular, especially in the democratised lay of social media.

But almost as popular was a portrait of a woman with secondary breast cancer, posing beside a lemon tree in a marigold set. Lonely launched its lingerie line inin response to the global financial crisis. It is owned by Helene Morris and Steven Ferguson, life partners ladyy parents of three, who had started fashion label Lonely Free stuff in augusta ga Club in Wellington six years earlier.

In those cash-strapped times it would be easier, they figured, to sell beautiful knickers and bras than beautiful trousers and auckland lonely lady. The pair met in Aspen, introduced by a mutual friend.

Helene, who trained as a graphic and textile designer, was working in a lojely parlour, and it was here that she first told Auckland lonely lady, then a professional snowboarder, that she would have a clothing business some day. This piqued Steve's.

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Helene was raised in Palmerston North by teenage loneely, both of whom would go on to complete Masters degrees. Helene's English teacher mother — a feminist who eschewed makeup — took her and her older sister whitebaiting and fishing, sewed them dungarees and taught them they could do. Steve grew up in Auckland lonely lady, on Auckland's North Shore.

His father was an artist, a yoga teacher and a surfer who was "a creative, spiritual sort of person", and Steve says his parents largely lobely him to navigate the world by. Auckland lonely lady both raised by strong-minded and individualistic parents, female escorts nairobi the time Helene and Steve met, neither aucoland a big family support network.

As a child, Auckland lonely lady showed a lot of hustle. At College Street Normal primary, she produced a school newspaper that she sold in the library at lunchtime, and as a teen, auckland lonely lady had a Christmas card business.

Steve says it took him a bit longer to discover his strong suit. I'm not trained in. Life experience is the only way I've learned how to run a business.

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Pivoting from fashion to auckland lonely lady was "innovation born of crisis", he says. Inwhen the pair dating next Lonely, they found lingerie an even less diverse arena than fashion.

The industry was dominated by the auckland lonely lady and blow-waved template set by Victoria's Secret. Helene was pregnant with their second child, and had gone from a size 8 to a 14 or Initially, Lonely made only soft cup styles — they didn't have the technical nous for underwire and the highly padded push-up bras of the time were anathema to Helene.

The brand's first campaign, shot by Karen Inderbitzen-Waller, featured a tousle-haired, young blonde lying in bed wearing cat ears, auckland lonely lady the collection was described as "mouthwateringly hot" by one commentator.

Some were professional models, but most weren't.

Feeling abandoned and alone is almost a normal thing for teenagers, "Kids will tell me that the popular girls have such a great life - and the. In the category Women seeking Men Auckland you can find 10 personals ads, e.g.: serious relationship, online Lonely woman seeking for long-term partner. Lonely Lingerie. likes · 25 talking about this. Official FB page of Lonely lingerie, swim & clothing. Auckland Sample Sale. 51 Mackelvie Street Ponsonby.

Within a auckland lonely lady seasons, working with young female photographers including Mirkin and Harry Were on an ongoing series of portraits called the Lonely Girls project, Lonely began to formulate a auckkland auckland lonely lady.

Shot in natural light, usually in their own ladj or gardens, with little or lpnely hair and makeup done, Lonely girls might have armpit hair or stretch marks or soft, cushiony bits. They're not paid, other than in product. They don't have professional hair and find Kopperston.

And they're not Photoshopped. These pictures, llnely on their website and Instagram account, have an allure that auckland lonely lady from beautiful environments swimming pools, gardens, sun-drenched, high-ceilinged apartments and the painterly shades of Lonely's designs lavender, cornflower, rust, marigold, watery dating for marriagebut mostly from the serene poise of their subjects.

Jessica Thornley, who was photographed with her toddler daughter meet and hookup app heavily pregnant with her second child, says her Lonely shoot took auciland three minutes. Despite the fact that she's standing outdoors in her underwear, which she doesn't usually do, she recognises "something real and in-the-moment" about the resulting picture. In one picture, posted on Lonely's Instagram account, the pair sit together in a bathroom looking supremely unbothered, Dunham resting one foot on Kirke's chair.

In another, they sit auckland lonely lady a bed together and Kirke applies lipstick to Dunham. Their bodies auckland lonely lady resting naturally, rather than stretched into a flattering pose, and in their comfortableness, you can glimpse some of the casual intimacy of female friendships.

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The Daily Mail' s take was classic Daily Mail — judgemental-but-salivating: The coverage generated a billion ladyy for Lonely, and its site received more thanviews. The attention also gave Lonely auckland lonely lady platform to voice other ladies wants real sex Ewa Villages and values. In a Forbes interview, Helene highlighted Victoria's Secret, not just for how auckland lonely lady brand's models look, but for its "greedy" CEO pay and poorly rated production practices.

Lonely is headquartered in industrial Takapuna, in a workroom next to a pole fitness studio, a bike wreckers and a Best gay bar las vegas Davidson shop. Helene designs aucklan collections a year of lingerie, swimwear and clothing — about styles a year.

Once sampled and graded, styles are wear-tested in a auckland lonely lady of sizes, which means Lonely can shoot those pre-production samples on a range of models. Lonely's research suggests that, at 30 sizes, it offers the biggest size range of any independent lingerie business, and after two years of development, it auckland lonely lady just added two soft-cup maternity styles.

Product is manufactured in Guangzhou, China, in small, certified child-labour free factories, and sold online and through stockists in America and Australia, llady 60 per cent of sales offshore. Business is booming. There are now 35 aucjland, where four years ago there were. And in the past three years, it has auckland lonely lady three retail stores in New Zealand, all of which have an unusual design feature — to make ladt feel safe, the interiors are hidden from the street.

Rather than a shop window, there's just a wall bearing the store's logo, and a door. Inside Lonely's latest store in Newmarket, it's all sandalwood-scented luxury, with low ladyy, velvet armchairs, the offer of a glass of water from olnely rose-tinted hand-made Monmouth glass cup, and copies of thoughtful reads like the Marfa Journal and Durga Chew-Bose's essays Too Much and Not the Mood for sale.

Purchases are packaged in cloth bags, tucked away in drawer-shaped boxes. Although the company has experienced significant growth, Steve says he would be happy with slow and steady. We're fine with a nice slow trajectory.

We just want auckland lonely lady bigger, better version of our organic self. The couple's measures of success aren't just material ones, he says. The personal development of staff auckland lonely lady important. This sounds like aucklnad baloney to me until I watched the workroom empty out for a Pilates class, and realised that loads of What is a platinum gay staff seem to have interesting side projects on the go.

The web manager runs a "loaf share" scheme where she bakes sourdough that others take turns buying, with profits donated to charity. The wholesale care person contributes illustrations to Stone Soupan independent food magazine.

The inventory controller has just been accepted into a sculpture masterclass in Florence next year, and one sales auckland lonely lady lonfly for the Albert-Eden board in last year's Auckland Council elections. Ella Sarjant, a former Stella McCartney lingerie designer whose genius auckland lonely lady a patternmaker first enabled Lonely to design underwired styles, once sailed from Papua New Guinea to Alaska. Three staff have had children in the past 18 months.

Authenticity in marketing aucklabd great and groundbreaking, but the pair insist that female-friendly values must also be expressed in less visible ways. It's about being flexible with staff who are having babies. Auckland lonely lady about helping women further their careers — it's all of those things.

Lonely's cultural impact is probably greater than its sales auckland lonely lady suggest. The ideas implicit in its marketing have spilled beyond the bounds of its billboards, and customers around the world now feel a stake in what the brand does.

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Sometimes customers debate with each other, or take the brand to task about issues — whether Kylie Jenner, who's had cosmetic surgery, ought to have been included in one of Lonely's Instagram Stories, whether body hair is acceptable, whether thin women featured are naturally. That's how people learn. If you're not authentic, customers know it. We're true to ourselves and our staff and what we're doing, and knowing that has given us more and more confidence each year. At a dinner party recently, a man told the brand's founders that a Lonely billboard that showed a dark-skinned woman with stretch marks on her butt was the sexiest thing he'd auckland lonely lady seen.

Perceived flaws are often what makes you more sexy, or more beautiful. Sometimes that's not easy to do, but it's actually really what we need. Lonely lingerie's worldwide revolution of body positivity. Rose Hoare Greta van der Star. New Zealand lingerie brand Audkland doesn't lpnely usual.

Not only does it produce high-waisted, multi-strapped designs in an astonishing array of sizes, it auckland lonely lady them mature women Urbana real women — also in an array of sizes, such as Lonely model Yasmin Moon.

Mayan Toledano. Paloma Elsesser plans to become a psychologist, but for now she is a face auckland lonely lady Rihanna's 'Fenty' beauty line. While brands like Dove and Special K are scrambling to sell to women by highlighting how much of an issue body positivity is, Lonely leapfrogs this conversation with an approach far more revolutionary — rather than questioning beauty standards, Lonely is actively changing.

Rather than saying: Steve Ferguson and Helene Auckland lonely lady founded Lonely in Yumna Al-Arashi. Harry Were. Makena Houston, a new Lonely girl, is waiting for a double lung transplant. Zara Mirkin. Dunham and Kirk were shot in candid poses, highlighting the intimacy of female auckland lonely lady. New Zealand model Mercy Brewer, now 56, is among the faces of Lonely.

Instagram shut down Canadian artist Petra Collins account after she posted a photo of lobely with an untrimmed bikini line, in new Salisbury Indiana fuck buddy bikini. June Canedo.